Rush Limbaugh has said that when there is a product he wants to buy, he selects the most expensive option every time. As for myself, I would be pretty close to the exact opposite! For example,
I drink two kinds of coffee, free and Folgers.
I would rather eat at home then a restaurant any meal of the week.
I have a budget of $5 for work pants, yep that’s right. Although my wife does accuse me of looking homeless and is not inclined to be seen in public with me… perhaps I’m getting a bit of what I paid for there!
Often times the phrase, “You get what you pay for” is thrown around insinuating that if you don’t pay more for something you will be filled with regret, but the subtlety that goes unnoticed is the assumption that there is a standardized fair value, and paying less than fair value indicates sub par quality and paying more is a guarantee of a premium product.
When it comes to buying and selling livestock the ability to fully understand quality and then attach a fair price to it becomes much more involved.
Consider for instance the unique value of being able to maintain your cattle on high elevation pastures without reason to be concerned with the problems associated with brisket and heart abnormalities.
In order to feel comfortable, you would likely need to spend years doing research in controlled settings carefully managing data and recording results in order to be able to confidently arrive at a final result that will perform in a safe and efficient manner.
Fortunately, there are good people doing this work for us at the Colorado State University, Beef research ranch.
Wright Livestock was pleased to be able to spend some time at the ranch and gain a better understanding of the value of the work they are doing and furthermore be able to help them in capturing some of that value by marketing and selling their set of their quality bred heifers.
Understanding a fair value of bred cattle across the country is a paramount concern for us at Wright Livestock and our mission is to make sure everyone knows exactly what they are getting so we can say with confidence that you are, “getting what you paid for.” Honestly, we don’t just say it, we guarantee the quality of every animal we sell!
As a bit of free publicity for the CSU, Beef Research Program. If you will be looking for some extremely gentle, angus bulls ready to perform at high elevation they will be having their yearly bull sale on Monday, April 8th at 12:30. These bulls are literally the results of 50 years worth of research, you won’t be disappointed!
Call Lindsey Noreen, Ranch Manager at CSU for more information. 307-710-2938
Thank you kindly,
Glade Miller Smith, Wright Livestock
There are many reasons to own livestock, but for most of us there has to be some degree of profitability. However having conversations that revolved around achieving breakeven prices was never my cup of tea either. Sure it can be enjoyable to raise cattle, but I’ve experienced working all year only to lose money enough times to appreciate that breaking even would have been better than going backwards but it doesn’t mean that I would keep going to intentionally make zero dollars either.
Believe it or not there are bright spots in agriculture, but with such slim margins, adhering to conventional farming practices will create a struggle to get ahead and simply doing things on a scale doesn’t ensure profitability anymore. While it is simple to say you have to find a niche in order to be profitable it can be quite a daunting task to find a scenario that separates their operation from the neighbors in such a way to provide a distinct economic advantage while not going clear out on an unsustainable limb that leads to raising something like ostriches. Although I did take my kids to the zoo and found out an ostrich egg is equal to 18 chicken eggs and I believe I would pay for a one egg omelet sometime in my life if given the chance!
Sometimes a little outside perspective goes a long way so allow me to share a few thoughts about what it takes to secure a profitable niche within the cattle industry right now.
Make Money When You Buy Them
Many years ago I remember sitting at an auction next to an older man named Rex, he taught school at a rural school in Nebraska for years. A teacher’s salary doesn’t afford one to build up much of a ranching empire but he still ended up owning an impressive amount of cattle and land by the time I knew him. He told me, “make money when you buy them”. This sentiment will still ring true today, when you understand that what this older gentleman was a steady grasp of what was good value. The realty right now is that you could be spending way to much on a cow that costs $900 and you could have a bargain and $1700.
The niche could simply be defined as superior market savvy. The key here is to simply have a better understanding than those around you to know when to let opportunities pass and when to act quickly.
Intentional Input Management
A significant advantage grain farmers have is being able make more detailed decisions about their inputs. Marketing products to grain farmers is a science showing exactly how many dollars per acre this improvement will cost and based on a multitude of trials there will be an expected gain in production that will offset the input and provide a rate of return.
To be clear I am not suggesting that spending money is a bad idea, I am suggesting that spending money that doesn’t provide an intentional path to profit is dangerous. Sharpen your pencil and dust of your 4th grade math skill and take an honest look at all your inputs and think of them as an investment and make the most detailed accounting possible and see if you will have a significant return on your investment.
This niche could be described as an intensive dedication to managing inputs. Obviously this will end up being a balance of an art and a science and no two situations are correct, but the goal is to only spend money if it will make you money. How much money? Well my father would advise to do things if it looks like it will make a lot, because in the end it might make a little!
Create a Marketable Product
I’ll give you my personal opinion that if you are having a brainstorming conversation about expanding into a new-to-you market segment, say grassfed beef, organic or registered stock and you hear these words expressed, “People will pay more for…” . Stop, what people? What people will pay more? Would you be willing to pay more for this product? Show me a list of names of people who will pay more. As a general rule of thumb, utilize the philosophy, “If you build it, they will NOT come… unless you give them a darn good reason!”
Be extremely honest with yourself and ask the questions,
-Can I provide a better product?
-Can I provide a cheaper product?
-Can I provide a needed product?
Take a moment to access your situation, put all the cards on the table and think about what you could offer people that would allow you to answer yes to any of the questions above. I think about a line from the movie “The Three Amigos”, I think that movie may have won an Oscar for best film involving Steve Martin and a Sombrero. The little village was about to be attacked by a band of outlaws and the villagers were asked, “What can you do?!” there was a long silent pause and a little old woman said, “We can sew!” Martin Short replied, “You can sew?!... If only we’d known that earlier!” The villagers then defeated the outlaws because they could sew.
This niche could be defined as being creatively profitable. Different people have unique skills and talents and you will need to leverage every last bit of them in order to separate yourself and step away from ranching as a breakeven proposition and create a sustainable lasting legacy for your ranch. Will this be easy? Of course not, but neither is pulling a calf in a blizzard. You can do it, and it will be worth it. I’m pulling for you!
Thank you kindly,
Glade Miller Smith
“What are bred cattle bringing?” this is a question coming from cattle farmers and ranchers all day long from across the country, and there is honestly a huge range of prices coming out of auction barns thus it can be a daunting task determining fair value for quality replacements.
Insufficient live auction demand is a driving force behind price discrepancies in today's market. It’s no secret that the first few sets of cattle through the ring at any given sale typically represent the highest prices for the sale, however it becomes painfully clear when there are only a handful of buyers in the seats that selling the remaining cattle will be a significant challenge.
There are two main causes feeding this problem and neither have to do with overall demand for bred cattle it simply has to do with scheduling conflicts. Overall there are two demographics that represent potential buyers for bred cattle, the full time farmer/rancher and the hobby farmer with a job in town.
With the size and scope of farming/ranching operations it is increasingly difficult to take the time to devote even one day to sit in an auction with only the mere possibility of purchasing cattle. Similarly the family with 80 head of cows and might need a set of heifers but it is not plausible to take a full day off of work to watch a sale.
Thus the stands at livestock auctions sit increasingly empty. This problem is not going away and those producers specifically trying to market bred animals need to be proactive to protect themselves against selling at fire-sale prices. These are my top three suggestions when working with customers who have bred cattle for sale.
Thank you kindly,
Glade Smith, 308-660-9168
Sales and Marketing Manager, Wright Livestock
Founder, Family Farm Beef Box
I’m a husband to one wife, father to five children in this world and three in the next, multi-generational cattle producer, owner of Family Farm Beef Box, and bred cattle marketing specialist with Wright Livestock. I love a good joke and I’m slowly learning to eat fruits and vegetables.