Rush Limbaugh has said that when there is a product he wants to buy, he selects the most expensive option every time. As for myself, I would be pretty close to the exact opposite! For example,
I drink two kinds of coffee, free and Folgers.
I would rather eat at home then a restaurant any meal of the week.
I have a budget of $5 for work pants, yep that’s right. Although my wife does accuse me of looking homeless and is not inclined to be seen in public with me… perhaps I’m getting a bit of what I paid for there!
Often times the phrase, “You get what you pay for” is thrown around insinuating that if you don’t pay more for something you will be filled with regret, but the subtlety that goes unnoticed is the assumption that there is a standardized fair value, and paying less than fair value indicates sub par quality and paying more is a guarantee of a premium product.
When it comes to buying and selling livestock the ability to fully understand quality and then attach a fair price to it becomes much more involved.
Consider for instance the unique value of being able to maintain your cattle on high elevation pastures without reason to be concerned with the problems associated with brisket and heart abnormalities.
In order to feel comfortable, you would likely need to spend years doing research in controlled settings carefully managing data and recording results in order to be able to confidently arrive at a final result that will perform in a safe and efficient manner.
Fortunately, there are good people doing this work for us at the Colorado State University, Beef research ranch.
Wright Livestock was pleased to be able to spend some time at the ranch and gain a better understanding of the value of the work they are doing and furthermore be able to help them in capturing some of that value by marketing and selling their set of their quality bred heifers.
Understanding a fair value of bred cattle across the country is a paramount concern for us at Wright Livestock and our mission is to make sure everyone knows exactly what they are getting so we can say with confidence that you are, “getting what you paid for.” Honestly, we don’t just say it, we guarantee the quality of every animal we sell!
As a bit of free publicity for the CSU, Beef Research Program. If you will be looking for some extremely gentle, angus bulls ready to perform at high elevation they will be having their yearly bull sale on Monday, April 8th at 12:30. These bulls are literally the results of 50 years worth of research, you won’t be disappointed!
Call Lindsey Noreen, Ranch Manager at CSU for more information. 307-710-2938
Thank you kindly,
Glade Miller Smith, Wright Livestock
I’m a husband to one wife, father to five children in this world and three in the next, multi-generational cattle producer, owner of Family Farm Beef Box, and bred cattle marketing specialist with Wright Livestock. I love a good joke and I’m slowly learning to eat fruits and vegetables.